If I ever become a wealthy person through media - blogs or otherwise - please, at all costs, prevent me from occupying my broadcast hours chit-chatting about industry rumor shit no one cares about. A good example is the “Katie Couric is no jounalist but she’s gonna be at CBS News” non-fiasco that’s heading up Don Imus’s show on MSNBC, Drudgereport’s top story for the past two days, and (I would imagine) Gawker. Neil Rodgers also does this with annoying frequency. No one outside the industry really gives a shit about Katie Couric’s journalistic merit. She looks pretty and she smiles and I forget about mortgages and cancer. That’s all we ask of our talking heads.
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