GoogleVillage has a terrible essay about Pay Per Click advertising, the type of “paid listings” service provided by Overture.com and Google, among many others, including (full disclosure) my largest client.
The article has no concrete reasons for questioning the future of PPC. In fact, it underlines many of the strongpoints of this marketing medium: it’s mostly relevant, it’s results-based, it’s less gratuitous and disgusting than banners, it’s flexible, and it does not require long term contracts or lock-in.
The author posits that popular keywords in a PPC system will price themselves out of the market:
There are only a limited number of keywords which are performing well for clients and as competition rises, so will the pricing for these rise. It …
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